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The top 2 most used social media platforms in 2022 are Facebook, with 2.7 billion users monthly; Instagram, with 1.2 billion users monthly; followed by Twitter, TikTok and YouTube, with YouTube technically a being search engine, and second-largest search engine online behind Google.

There are 4.48 billion social media users worldwide, This means, when expressed in the right way, your brand efficacy can be personally communicated to target audiences across an immense reach. Social Media marketing will amplify your voice and cultivate quality interactions with your customers – to generate leads from scaled engagement in two-way conversations. While you need Social Media marketing, the incredible reach promised by its network is far more effective when you focus on the quality of your message as well as its quantity. Thus, social media sites can spur multiple relevant conversations because your audience has a genuine interest in your services. Social media has modified the way we communicate, reshaping the way we share opinions and recommendations about items and services we use regularly. Facebook, Instagram, TikTok, LinkedIn and Twitter allow anyone to become an opinion leader, sourcing information from their experiences online to shape the public’s view of your brand. Therefore, it is vital that you cultivate this reputation online first, with your influence and direction, and not let subjective information from others cloud your brand image. For this reason, social media is also great for making a first impression.

At Helixgram Social Media Content Marketing we are a relationship-built, ROI driven team that tailor your message and Social Media strategy to the nature of your business. We will work closely with you to adapt your marketing objectives effectively, and to maximise your returns from platforms suited to you. Our proven results and experience in social media engagement, will relevantly place your brand where your customers have the highest chance of clicking your content. To capture your brand’s personality and tone, we will promote your products and services through our signature lens of creativity. We will garner authentic leads by capturing and retaining the user’s attention with interesting visuals, design and paid ads – to convert sales. Our social media experts will create smart paid ad campaigns that focus on matching your identity and tone with the medium that best fits your objective and brand. We’re fluent in social media marketing. We understand that this personable method of communication should not be ignored, as all of social’s leading edge platforms are able to deliver massive awareness, traffic, leads and conversions in a style fit for you. Generate Leads and Sales You will achieve a cost-effective return on investment, through campaigns that target your specific personas and demographics. Using Facebook Audience Insights to test and build advertisements relevant to your target market. From these insights, we know whether your content should educate, inform, tell a story, or do all three. Expand Your Reach and Visibility Engage your potential customers authentically across Facebook, LinkedIn and Instagram. Your reach is only as effective as the relevance of your ads to your potential customers. Identify Suitable Social Media Channels For Your Services and Products To commence your online campaign we will develop a social media strategy fit for your business. Specific objectives will determine the right platforms for you to use – effectively guiding your return on investment & branded message.

There is no silver bullet when it comes to the perfect social media platform, but instead a strong social media strategy spanning across multiple platforms is beneficial. 3.5 billion people globally use social media daily so understanding where your target audience spends their time online is key to an effective social media marketing campaign, as is defining an overall goal with your social media marketing strategy. If your audience are primarily millennials and your products are largely visual, then Instagram may be key. If your audience is B2B focused then LinkedIn may be a good option, along with the goal of lead generation. Each business requires a unique social media marketing strategy.

Which content you post on your social media, and its frequency, varies from business to business, and is usually clarified with the social media marketing strategy. Creating a social content calendar can help achieve your goals quicker. Posting too often may annoy your audience, which can result in an ‘unfollow’, and posting too infrequently may result in your competition snapping up your customer due to disengagement.