The brand identity set is an effective tool to effectively promote the brand name, it is an asset that needs to be cared for, managed and invested in a deep and long-term way. Here are the significant benefits of a brand identity:
1. Customers can easily identify and buy products
A good brand identity helps to be persuasive and highly attractive, because it not only introduces the brand image professionally, but also helps the business to become different and recognizable to customers. Besides, it also allows consumers to feel products and services more fully in terms of reason (beautiful design, good quality, …) and emotional (service attitude, professional style, etc.) ,…) to elicit the needs of customers.
2. Create favorable conditions for the sales team
The relationship between buyers and sellers becomes easier and friendlier when there is a consistency of brand identity with other media, creating trust to help consumers have a complete view. about products and services from which to take the initiative in purchasing.
3. Increase the value of the company
Reputation and trust are not easy to obtain, so this is an intangible asset that brands bring to businesses. As a result, the company has an advantage in attracting investment capital and improving its stock price, in addition to the trust and loyalty of customers. Brand identity is an asset to help businesses develop, strengthen trust, this helps the company stand firmly in the market.
4. Attracting talent
A large, well-branded enterprise easily chooses talented people to help its company grow.
5. Competitive advantage
Competitive advantages from retaining customers and employees to attracting partners and investors create conditions for business growth.
6. Reduce communication costs
A brand that everyone knows about, this helps the company save a lot of money on advertising costs, this helps to make the product price more reasonable and businesses focus on product quality, service. more services to serve consumers.
Famous brands around the world such as Apple, Nike, … have successfully built their brands, the benefits of the brand identity are worth millions of dollars, so businesses cannot ignore the Build yourself a brand identity with bold personality.